User Experience — Rock Star Real Estate was in need of revamping its primary website and it was my mission to store a decade's worth of content stylistically.
From books and past articles to YouTube videos and member testimonials, all content is now placed on a user-friendly and easily accessible platform. The overall look of this design was dependent on heat maps to determine hotspots end-users frequently engage with and surveys curated for those who use the website often and what they’d like to improve the Rock Star interface. Since the redesign, users have given feedback on the ease of use and navigation of valuable information.
OCAD University Thesis — While at Toronto fashion shows, I saw that most invitations came through personal connections or networking events. In my final year at OCAD University in 2017, I created The Fashion Forward, a digital platform that connects Toronto's fashion community. This platform showcases fashion shows, highlights local boutiques, and brings together emerging fashion talents for collaborations and event planning. Introduced as a prototype, The Fashion Forward was a talking point at OCAD's Grad Show, serving as a local fashion hub, like Blog TO, spotlighting overlooked parts of the industry.