Yoga at Hansen — "Yoga and Meditation at Hansen," by SHIP Services and Housing in the Province, is a forthcoming initiative aimed at offering yoga and meditation experiences without the cost. I designed a streamlined flyer to advertise the weekly sessions, which can be displayed throughout their premises. This effort has gathered an extensive list of participants and heightened awareness of the program.
The Member Binder — I was tasked to give the Rock Star membership binder a strong and bold design voice. One that veers from corporate and is more unconventional for this brokerage/lifestyle agency. This binder contains valuable references to guide your investing journey, upcoming classes, and Rock Star's membership perks. The member binder is given to those who sign up for a Rock Star membership.
The outcome is a layout that pulls from member testimonials and integrates a collage of pictures from Rock Star events with guest speakers and travel images of Rock Stars living life on their terms. We often get comments on the creativity of the binder, which reflects the non-traditional energy of the company.
Your Life. Your Terms. 2022 Event Agenda — Rock Star Inner Circle hosts an investing conference for property investors across the GTA. These events are themed and require a to help guests navigate the conference. Legibility and aesthetics are vital components to making these agendas effective.
Inspired by vintage fight posters, the result was a sleek double-sided agenda sporting rich reds and charcoals placed against a crumpled paper texture. The crowd shared snapshots of the schedules across their social media stories, adding earned brand awareness to the event throughout the day and the company
Project Yeti — Rock Star reached out with a desire to expand its motto beyond t-shirts and notepads. Since many Inner Circle VIP Members are mainly real estate investors that are constantly on the move.
I created an elegantly designed Yeti that fits the perfect aesthetic between professional and applicable. As a result, each member can now be reminded to live life on their terms in the car, at work, or travelling on an airplane, while bringing the Rockstar team additional merchandise sales and keeping the brand top of mind no matter where members are around the world.
