Your Life Your Terms Event — Tom and Nick, the founders of Rock Star Inner Circle, came to me with the desire to vamp up the marketing for their networking events. The objective was a themed marketing campaign that would appeal to all ages and draw in and excite a large group of entrepreneurs and investors. 

Giving this campaign a voice in the form of a themed logo made into a gif for email blasts and promotional ads, limited-edition t-shirts for staff to wear, stickers that pull elements from the film, a photo shoot for the event speakers explicitly designed for social media hype, vouchers, and an 8.5x11" agenda printed on high-gloss paper for easy event navigation. The outcome of this event was astounding, with over 970 people in attendance at The International Centre in Mississauga.