Your Life. Your Terms. Rebrand — Rock Star Inner Circle craved a new look from their older designs that no longer reflected the company. Tapping into their motto of living an authentic life, I took keywords from member testimonials that generated emotion and reaction. Words like resilient, struggle and community join this group of Rock Stars in their investing and entrepreneur journey, a word cloud of feeling in the shape of the Rock Star logo. The red script typeface was a hit amongst the team and is now used for promotional branding, such as event way-finding at the International Centre in Mississauga.

Merchandise popularity has exploded over the years as product lines have expanded and evolved, attracting a more diverse crowd of different ages travelling the world and living life on their terms. These shirts can also be seen on The Your Life! Your Terms! Show, Rock Stars podcast that is available on iTunes, Spotify and all major streaming platforms.